Famelia

Brand

Industry

Oil

Year

2023

Services

Website UI Design

About Project

The client, a producer of premium olive oil, sought a website that not only showcases their product but also educates potential customers about the world of olive oil. The website takes visitors on a captivating exploration, showcasing the olive tree’s life cycle in all weather conditions and the meticulous steps involved in producing their premium olive oil. We addressed the client’s desire for a fully parallax scrolling animation website, creating a visually stunning and immersive journey  

Challenges

AIM faced the challenge of standing out in the competitive wellness market while appealing to individuals with limited time for self-care. Balancing simplicity and effectiveness in its offerings while ensuring accessibility to a diverse audience required a thoughtful and strategic branding approach.

Brand Strategy

Confetti Design Studio leveraged AIM’s unique selling proposition to craft a strategic brand framework. This strategy highlighted AIM’s commitment to effortless and efficient wellness, ensuring the brand’s messaging and identity resonate deeply with its time-conscious audience.